This project consists of the development and distribution of the City’s Message and Communications regarding conversion to LED. It may include the development of billboards, radio ads, web pages, city-specific or project-specific logos to tell the community the importance of converting to LED.
This project might also be responsible for developing conversion recognition programs. This program might focus on recognizing community members (businesses, organizations and households) which have participated in the program. This could include the design, creation and distribution of pubic recognition devices such as door or window signs and could also include the creation and compilation of up to date champion rosters, social media posts, press releases and web pages recognizing those who have completed the conversion process.